Lovell Homes strengthens East Midlands growth with key sales appointment

Lovell Homes has appointed Sally Brookes as regional sales manager for the East Midlands, marking a strategic move to support the business’s continued growth and expansion across the area. 

Bringing more than two decades of experience in the housebuilding industry, Sally began her career in 2002 as a sales administrator before progressing to sales manager level. With 22 years in residential sales, she has developed extensive expertise in new homes sales, team leadership and delivering an exceptional customer journey. 

At Lovell Sally will play a key role in driving sales performance across the region as part of the company’s wider East Midlands growth strategy. 

In her new position, she will oversee developments including St Aidan’s Gardens in Burton on Trent; Balderton Rise in Newark; and Swinfen Vale in Coalville, ensuring sales targets are met while working to maintain the highest standards of customer satisfaction. 

Her responsibilities include managing the sales teams, implementing effective sales policies and procedures, and supporting the successful launch of new developments from pre-start through to legal completion.

 Speaking about her appointment, Sally added: “I’m delighted to be joining Lovell Homes and a company where the ethos and customer mission is to create a place for everyone. The business doesn’t just build homes, it is passionate about building long-lasting communities, which is something I was very attracted to.

“My ambition is to expand on the success in the East Midlands and drive sales performance while developing and growing the sales team, ensuring we stay ahead of our competitors and deliver excellence for our customers.” 

Lovell Homes continues to invest in both its people and its developments across the East Midlands, reinforcing its commitment to sustainable growth and the delivery of high-quality homes and communities. 

Lovell Homes regional sales director, Dawn Bennett, said: “Sally’s appointment is a key part of our strategic growth plans for the East Midlands. Her extensive experience, leadership skills and deep understanding of the customer journey make her a fantastic addition to the team. 

“As we continue to expand our presence across the region, strengthening our sales function is critical to delivering our targets and maintaining the high standards our customers expect. We are very pleased to have Sally on board to help us achieve this.” 

For more information about Lovell Homes and its developments visit www.newhomes.lovell.co.uk.