Published 12th April 2022 by ProCon Leicestershire

A SELECTION of new-build homes has gone on sale in the Castle Vale area of Birmingham for the first time in over a decade. Together with Birmingham City Council, leading developer Lovell Homes has launched The Point, a brand-new community of stunning properties for a variety of buyers.

Situated just six miles north east of Birmingham city centre, The Point offers a total of 123 homes that are ideal for first-time buyers and families seeking more space. The community benefits from a close proximity to the city centre with strong transport links via the M6 and by rail, as well as a selection of local shops and amenities including several primary schools and academies.

Appointments can now be made to view the show homes at The Point, with two-, three-, and four-bedroom plots available to reserve.

Trish Foster, regional sales director for Lovell, said: “The Point has transformed the previously unused site into a bustling new community with highly sought-after homes to support Castle Vale’s expansion.

“The site has been created with community at the forefront, offering an ideal location for easy work, life balance, and plenty of living space in the homes to reflect the changing needs of owners. The bright and spacious properties have been thoughtfully designed to offer a haven for buyers with plenty of green areas around the site to enjoy too.”

The Point has been developed on the former site of Greenwood Academy, which has remained vacant since the school relocated to the other side of Farnborough Road several years ago. Through regenerating the land, Lovell is bringing much-needed housing to the already vibrant area, which hasn’t benefited from any new developments in a decade.

As part of Lovell’s ongoing commitment to creating a lasting legacy in the communities where it builds, The Point will cater to a variety of housing needs, with 59 homes available to open market buyers and 40 homes available via Birmingham Municipal Housing Trust. Lovell has also worked with The Pioneer Group, which will be managing the 24 homes under the social housing provision for local people.

To book an appointment to speak to our sales team about the high-quality homes on offer at The Point, please call 0121 756 9400 or email

For more information, please visit

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