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ProCon Leicestershire Awards 2020-2021

Project Detail

Novotel and Adagio Hotel, Leicester

Property Deal of the Year Award 2020-2021 Winner

A regeneration scheme developed by Charles Street Buildings saw two new Leicester city centre hotels built and operated within a multi-layered franchise agreement.

The deal comprised eight separate agreements covering the franchising, management and operation of the new Novotel hotel and Adagio Aparthotel.

As well as introducing new operators to Leicester’s hotel market, the project also added more variety thanks to Adagio’s aparthotel offering catering for longer-term stays.

Project Overview

The deal delivered a key element of the regeneration of the city area around the former Central Station.

One building houses both hotels, each with their own look and brand standards, with both operated from a single ‘back of house’.

The contracts had to allow those individual brand standards to be met. The contractor Morgan Sindall worked closely with Charles Street Buildings throughout to ensure the deal and design worked hand in hand.

Both hotel brand franchises operate with their own budget, with hotel operator Interstate managing operations for the Novotel and Adagio.

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    Entered by

    Charles Street Buildings


    Parties involved

    Davenport Developments
    Westmoreland Properties
    Interstate
    Adagio
    Accor Group
    Morgan Sindall

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    Contract Value

    Undisclosed franchise arrangement

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    Completion Date

    December 2019

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