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A regeneration scheme developed by Charles Street Buildings saw two new Leicester city centre hotels built and operated within a multi-layered franchise agreement.
The deal comprised eight separate agreements covering the franchising, management and operation of the new Novotel hotel and Adagio Aparthotel.
As well as introducing new operators to Leicester’s hotel market, the project also added more variety thanks to Adagio’s aparthotel offering catering for longer-term stays.
The deal delivered a key element of the regeneration of the city area around the former Central Station.
One building houses both hotels, each with their own look and brand standards, with both operated from a single ‘back of house’.
The contracts had to allow those individual brand standards to be met. The contractor Morgan Sindall worked closely with Charles Street Buildings throughout to ensure the deal and design worked hand in hand.
Both hotel brand franchises operate with their own budget, with hotel operator Interstate managing operations for the Novotel and Adagio.
Charles Street Buildings
Undisclosed franchise arrangement
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47 Westview Avenue, Glen Parva, Leicester. LE2 9JU. Company number: 5420643